Case Studies

Real deployments.
Real journalism.

See how publishers are using PressGenAI to expand local coverage, engage community contributors, and build sustainable hyperlocal news infrastructure.

One of India's oldest and most widely read Marathi newspapers — publishing since 1919 — uses PressGenAI to power a white-labelled citizen journalism platform across 8 editions in 3 states.

View live platform → sm.tarunbharat.net
106
Years in print
8
Editions live
3
States covered
#7
Marathi daily in India

Background

Tarun Bharat is one of Maharashtra's flagship Marathi-language newspapers, with editions spanning Nagpur, Belagavi, Kolhapur, Sangli, Satara, Sindhudurg, Ratnagiri, Mumbai, and Goa. With 106 years of editorial heritage and a position as India's #7 Marathi daily, they came to PressGenAI with a specific challenge: how to extend hyperlocal coverage across all editions without proportionally expanding their editorial headcount.

The challenge

Each edition covers a distinct geographic community with its own local politics, culture, business scene, and civic life. Hiring dedicated reporters for every locality was not feasible at the pace of community growth. The existing contributor model — relying on freelancers and tips — was ad hoc and difficult to manage at editorial standards consistent with a 106-year-old masthead.

Tarun Bharat needed infrastructure that would: give local contributors a structured, dignified submission channel; maintain strict editorial oversight; publish under the Tarun Bharat brand; and work in Marathi natively.

The deployment

PressGenAI deployed a white-labelled platform at sm.tarunbharat.net — under the Tarun Bharat domain, carrying the Tarun Bharat masthead. The platform was configured with:

What it looks like today

The platform is live and publishing daily. Community contributors from across Maharashtra, Karnataka, and Goa submit stories through the portal. Editors review and approve before anything goes live. Every published story carries a named contributor byline — building local journalism talent and community ownership of the coverage.

Readers visiting sm.tarunbharat.net see Tarun Bharat's brand, Tarun Bharat's editorial voice, and Tarun Bharat's city-specific coverage — powered invisibly by PressGenAI infrastructure.

"The deployment gave us a scalable way to do what we've always done — tell the stories of the communities we serve — without requiring us to rebuild our entire editorial operation."

— Tarun Bharat deployment team

Key outcomes

📰
Daily publishing across 8 editions
Community stories publish daily, supplementing core editorial output across all edition geographies.
👤
Named contributor bylines
Every story carries a contributor profile — building a network of community journalists with public credibility.
🏷️
Zero brand compromise
Readers see Tarun Bharat. The 106-year-old masthead's editorial standards and brand identity are preserved at every touchpoint.
🌐
Native Marathi operation
Full Marathi-language platform — contributor portal, AI drafting, editorial dashboard — without any language workarounds.

Your newsroom could be next

PressGenAI is currently accepting new publisher partnerships, including grant-funded deployments for US newsrooms through the Arizona Local News Foundation Startup & Innovation Grant programme (deadline March 13, 2026).

Grant-funded deployment available for Arizona newsrooms: If your newsroom qualifies for the ALNF Startup & Innovation Grant (up to $10,000), we deploy your full white-labelled platform at no cost to you. We also help you write the technology section of your grant application. Book a call to learn more →

To discuss a deployment for your newsroom — grant-funded or direct — contact sameer@pressgenai.com.